Business/Industry:
Retail
Target Audience:
Employees
A recognition program was combined with incentives
to stimulate employee attention to attendance,
punctuality, training programs, customer service and
leadership. Individuals chosen as "Manager of the Year"
and "Employee of the Year" were presented with a walnut
plaque, a badge and a two-week trip to Hawaii. The
store of the year was awarded a plaque and employees
received certificates. There were also monthly awards
that involved badges and framed certificates. Employees
of the national and regional stores of the month
received buttons (copy: "We're No. 1") and
certificates. To be selected employee of the month
three or more times admitted the individual to the
Founders Club, an achievement recognized by a button,
certificate and letter from the president. The
communication manager reported that the program
increased employee morale and dedication, and instilled
a sense of pride which had
a positive effect on customer
relations.
(M) PPAI Merit Award Winner
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