Business/Industry:
Transportation
Target Audience:
Employees
Type of Promotion:
Employee Recognition
Incentive Program
Products:
Knife Sharpening Kits
Method of Delivery:
Incentive Awards
Theme:
Perfect Attendance
Sysco, a food trucking company, offered EZ-Hone Knife
Sharpening Kits from Dan's Whetstone Co. Inc. (asi
48349) to trucking employees who achieved perfect
attendance over a given period of time. The firm wanted
a product that was different and functional for its
predominantly male workforce. The knife sets featured a
self-training knife sharpening kit that allowed for a
professional-quality sharpening job at home. The
extra-fine sharpening stone accommodated virtually any
kind of knife, from sporting to household models. A
logo-imprinted resealable case, logo lasered wood
handles and logoed honing oil bottles were included in
the kit. The knife-sharpening kits were well received
by Sysco's employees; Sysco reordered the kits four
times.
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