Bayer Wellness: Reduce Heart Disease

Business/Industry:
  Pharmaceuticals/Healthcare

Target Audience:
  Residents/Community


The Bayer Co. decided to kick off a wellness program in
Wellsburg, Virginia, to promote public awareness of
heart disease. It began with a health fair featuring
"healthy" games such as a beanbag toss, knocking down
packs of cigarettes. Participants won products
imprinted with the Bayer Wellness Program logo.
Heart-shaped balloons were also given out and attendees
were encouraged to attach a list of their bad health
habits to them, then release them. Other specialties
such as bookmarks, magnets, buttons and bumper stickers
were distributed. In addition, 1,000 people volunteered
to be screened for heart ailments every three months
during the two-year program. By the end, they had shown
a marked improvement in their cholesterol levels and had
collectively lost a total of 3,584 pounds.

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