Business/Industry:
Manufacturer/Industrial Products
Target Audience:
Prospective Clients/Customers
The objective was to increase sales of custom-sawed
aluminum, brass and copper plate. Having purchased a
saw capable of cutting plate to close tolerances, the
advertiser sought to demonstrate to customers that they
could save money by ordering Langsenkamp's pre-cut
metal which eliminated the need for milling. Metal
litho tabs (copy: "Have you seen what we saw?") were
issued with all correspondence, and brochures
explaining the advantages of the precision-sawing
service were distributed at a company open house.
Salespeople presented on calls a pocket magnifier
(copy: "Check what we saw") to be used to check an
accompanying paperweight made out of sawed aluminum.
Copy on the paperweight suggested recipients "Feel the
finish" of the saw cut to learn how accurate and smooth
the cutting had been. The promotion to 3,000 machine
and tool and die shops in Indiana, Illinois, Ohio, and
Kentucky was supported by trade magazine advertising.
The use of specialties to demonstrate the
effectiveness of the cost-cutting service helped
produce a 17.54 percent increase in business and 15.23
percent increase in gross profit, according to the
sales manager.
(M) PPAI Merit Award Winner
For additional information or to see how another company has accomplished a goal like yours, request a Case Study or contact us at
1-440-234-9080. Start increasing sales today!
