3M: Talk Smart

Business/Industry:
  Manufacturer/Telecommunications

Target Audience:
  Employees


3M's "Talk Smart" campaign was initiated with an Albert
Einstein look-alike distributing Einstein masks with the
copy, "You don't have to be an Einstein to operate 3M's
phone system." Each month, a postcard with information
on an element of the system arrived via internal mail,
accompanied by a question on the voicemail system. The
first 20 employees correctly answering the query won a
related prize (a question on lip service, for instance,
offered lip balm.) Prizes included yo-yos, magnets,
T-shirts, sunglasses and shaped pencils. Upper
management and VIPs received imprinted golf shirts.
Attendance at the training classes climbed nicely, and
employees responded quickly to the voicemail questions.
The promotion received a Gold Pyramid Award from the
Promotional Products Association International.

(G)Gold Pyramid Award

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