Geico Mission Possible

Business/Industry:
  Service/Insurance

Target Audience:
  Inside Sales People


The objective of this promotion was to increase sales
during an annual springtime sales drop. For a two month
period, Geico Direct auto insurance
sales counselors got a taste of international intrigue.
Allowing the counselors to assume the identities of
spies entangled in covert operations. Geico launched
"Mission Possible." The spy themed campaign was
introduced at a "briefing" with the distribution of
cardboard briefcases containing an assortment of spy
equipment including cell phone-shaped water bottles,
spy sunglasses and candy-filled bombs. Correct quiz
answers earned some sales counselors "Mission Possible"
embroidered jackets and additional items were awarded
throughout the campaign to keep the message fresh.
With a 43.2 percent sales increase over the same period
the previous year, Geico classified the program
"Mission Accomplished."

(G) Gold Pyramid Award

For additional information or to see how another company has accomplished a goal like yours, request a Case Study or contact us at
1-440-234-9080. Start increasing sales today!